Lisa Obrien

About Lisa Obrien

I\'m a strategic, results-focused marketing technologist with a talent for implementing simple and intuitive user experiences for prospects, clients, and employees.I\'m an expert in driving change transformation and delivering lead and pipeline growth while developing and managing a high-performing marketing team. I\'ve been told that I bring out the best in those around me. I\'ve been recognized for juggling multiple projects in a dynamic, high-pressure, ever-changing environment. My imagination, drive, and need to increase my knowledge further sets me apart from the 9 to 5 strategist.I live to work - not work to live. You\'ll find a two-sided, rolling, 60x40 whiteboard in my home office, which I often scoot down to my husband (a demand marketer), where we brainstorm, talk strategy, and pressure test innovation. What could be better?My mantra: Without data, you\'re just another person with an opinion. You have to treasure what you measure. Marketing Technologies : Account Engagement (Pardot), Eloqua, Marketo, Marketing Cloud, Hubspot, Mailchimp, Salesforce Lightning & Classic, Dreamweaver, Google Analytics, GA4, Google Tag Manager, GoogleAds, Google Data (Looker) Studio, SEM/SEO/SEA/AEO strategies, Sitecore, Einstein Analytics, SEMrush, Netbase, Talkwalker, Sprout, BriteVerify, Everest, Asana, Web Vantage, ClickUp, Sharepoint, Smartsheet, WebEx, Bright Edge, KLAS research, Seeking alpha, Marketing knowledge cloud, Workfront, Lucid chart, Whimsical, Adroll, RollWorks, social media marketing channels, Google suite, Microsoft suite and more. Professional and relevant courses completed: Challenger Sales Training, CEB (Gartner) certified, ADKAR, Disc, Crucial Conversations, Change Management, Story Brand, FISH, Kaizen and moreSpeaking engagements:Panel: Navigating the Conundrum of Personalized AI Content Journeys @ 2023 BioPharma eMarketing Summit, New YorkSession: Using Account-Based Marketing (ABM) Strategies to Generate Lifelong Brand Ambassadors @ 2023 BioPharma eMarketing Summit, New YorkAwards: AmerisourceBergen\'s 2022 Pursuit of Purpose award winner, Cencora Marketing People\'s Choice Award: Q3 2025, Q4 2025.

Experience

1. Senior Director, Design, Experience & Optimization

   Cencora

   Oct 2025 — Present

   Inspire and manage a talented, extended team of 18• Act as an internal agency deploying experts in design & accessibility, experience in UI/UX, web governance and compliance, SEO, AEO, GEO, and performance marketing • Responsible for Cencora.com as our primary website while ensuring compliance, privacy and accessibility for the other 450+ B2B & B2C websites• Lead website closures and migrations from multi-brands to one Cencora enterprise brand story• Build and deploy lead delivery models for a multi-tenant global organization ensuring marketing attribution and CRM integration • Partner with all segments of marketing to better campaign ROI and promote proactive strategies• Launch agentic models to lessen mundane work and promote faster legal reviews and implementation timing

Education

• La Salle University

  Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication

  2006 — 2010

• Capella University

  Master of Business Administration - MBA

  2020 — 2025