Lisa McGuire
AI-Powered Digital Experience Leader | Product Discovery, Personalization & CX Transformation | Drives Revenue Through Data, Technology & Modern Retail Innovation
- Role
- Director, Digital Commerce at Bath & Body Works
- Location
- Hudson, OH, US
- LinkedIn followers
- 500 followers
About Lisa McGuire
Transformational digital strategy leader with a proven track record of driving large-scale eCommerce growth, AI-powered innovation, and customer-centric experience optimization across complex, global organizations. Expert in defining and executing end-to-end digital vision, leading expansive cross-functional teams, and building scalable processes that accelerate value delivery. Skilled at translating deep analytics, customer insights, and emerging technology trends into actionable strategies that unlock new revenue streams, improve profitability, and elevate brand differentiation.Recognized for modernizing digital ecosystems through AI-driven product discovery, advanced personalization, next-gen merchandising capabilities, and strategic vendor partnerships spanning last-mile delivery, marketplace, subscription, and on-site experience tools. Adept at orchestrating enterprise-wide transformation—from agile delivery adoption to partnership operating models—aligning business, technology, and executive stakeholders around high-impact, customer-first priorities.Known as a strategic operator and builder who leverages test-and-learn frameworks, data visualization, and scalable reporting to influence executive decision-making and accelerate growth. Proven results include double-digit demand and revenue lifts, multimillion-dollar incremental gain from AI/ML initiatives, subscription expansion, global personalization refinements, and omni-enabled experiences across multiple digital channels. A trusted partner to consultants, senior leaders, and product teams, consistently delivering measurable outcomes, operational clarity, and future-ready digital capabilities.Core Competencies: Digital & eCommerce Strategy | AI, Analytics & Data-Driven Decisioning | Product, CX & Merchandising Leadership | Cross-Functional & Agile Leadership | Strategic Partnerships & Ecosystem Development | Revenue, Performance & Growth Management
Experience
Director, Digital Commerce
Oct 2021 — Present · Columbus, OH, US
Lead a team of 24 spanning Site Merchandising, Personalization, Promotions, Content Operations, and International eCommerce (Canada platform).Lead strategic integration and optimization of premium e-commerce solutions to enhance customer experience and drive revenue growth including AI driven sales driving and product discovery solutions. Revamped on-site product discovery through advanced AI-driven recommendations, ratings & reviews integration, and assisted selling tools, driving a +37% conversion improvement and $60M incremental sales opportunity.Enable new features and functionality including expanded personalization tools that drove +12% increase in demand. Spearheaded a hyper-personalized merchandising strategy, increasing Canada’s eCommerce demand by +12% and unlocking $20M in incremental revenue.Optimized visual merchandising execution through A/B testing, navigation enhancements, and content placement, improving product engagement and sell-through rates.Proven success leveraging data-driven insights and behavioral analytics to support business objectives and refine frictionless digital experiences.
Education
University of Toledo
Bachelor's degree
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