Lisa Murphy
Marketing Manager at Tobias International Inc.
- Role
- Marketing Manager at Tobias International, Inc
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Lisa Murphy
Extremely effective, decisive, motivational technology field sales and business development Manager.Proven track record for achieving sales goals, launching new initiatives, transforming organizations into high performance teams for customer acquisition and growth of large complex accounts. Exceptional personal drive, creativity and ability to identify, focus and execute pivotal priorities. Deep knowledge of B2B and B2C telecommunications space, including wireless and digital mediaSpecialties:New Business Development & AcquisitionSales Leadership/Strategic SellingStart-up Operations & Transformational Sales & MarketingLarge Account Sales ManagementStart-up Operations/TransformationCustomer Relationship ManagementContract Negotiations & Closing Deals
Experience
Marketing Manager
Feb 2013 — Present
Develops go-to-market strategies for upcoming product launchesDrives consideration for Solarwinds Professional Services Creates sales enablement tools for the Solarwinds Product EvaluationInforms and supports cross-functional team of media specialists responsible for program objectives and executionEvangelizes and enables successful adoption of program strategy across regionsProvides analysis of program performance and recommendations for optimization and future enhancementsSEO & Search Marketing Content optimization, Blogger outreach and Link Building.Developing and maintaining marketing strategies to meet agreed company objectives.Responsibility for the marketing of Silverbean’s services to the right market whether B2B or B2C.Developing an annual marketing plan in conjunction with the sales department, detailing the year’s activities to meet agreed company objectives.Delivering marketing activity within the agreed budget.Achieving frequent, timely and positive media coverage across all available media channels.Conducting research in order to identify market requirements for current and future products.Developing and implementing a company-wide plan to push services.Analyzing potential strategic partner relationships.
Education
Thunderbird School of Global Management
Master's degree, Marketing
2006 — 2009
UCLA
Bachelor's degree, Marketing
1999 — 2003
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