Lisa Mohapatra
- Role
- Account Team Lead at Schbang
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Lisa Mohapatra
Equipped with a Bachelor of Commerce and a specialization in Marketing Management from…
Experience
Account Team Lead
Dec 2024 — Present · Mumbai, IN
Spearheaded integrated marketing campaigns for marquee brands including Centerfruit India, Mentos India, Alpenliebe Juzt Jelly (Perfetti Van Melle), Marvel India, and Enamor India. Led a team of 4 executives and collaborated cross-functionally with creative, media, tech, influencer, and production teams to execute integrated creative and digital solutions across campaigns, activations, and content to ensure timely and quality campaign delivery. Actively worked on pitches for brands with teams. Hands-on across strategy, creative ideation, cross-functional coordination, and end-to-end execution.Enamor - 1. Strategised and led the #BanTheDumbBra campaign for Enamor India, driving awareness around body positivity and innovation in intimate wear.2. Drove launch campaigns for Enamor’s Spring/Summer 2025 collection and the \"Innovations\" wellness retreat through a mix of influencer marketing, digital activations, and experiential strategies. Launched BodySync Range.Centerfruit India & Alpenliebe Juzt Jelly1. Managed the integrated marketing campaign (IMC) for Centerfruit India, building on the brand\'s quirky identity and engaging Gen Z audiences. Including Delhi Metro, Kumbh Mela (Moj & ShareChat), and PayTM activations, plus tech-driven website/microsite initiatives.2. Managed a portfolio of high-impact content for Centerfruit, including emailers, banners, and social media assets.3. Led Juzt Jelly’s tentpole campaigns for Valentine\'s Day featuring brand tie-ups (e.g, Zepto) and digital tech integrations with an influencer-driven campaign, resulting in 12M+ impressions.Marvel India 1. Executed digital content initiatives for Marvel India targeted at fandom engagement and youth participation for Captain America, Thunderbolts, and Fantastic Four.
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