Lisa Minchenkova

User Acquisition Manager @Kolibri Games

Berlin, DE

My responsibilities- Designing, managing, and executing the user acquisition campaigns across paid media channels (Google Ads, ASA, Paid Socials, DSPs and Offerwalls) with six-digit monthly budget- Analyze campaigns performance based on a data-driven approach and learnings from multiple tests- Work closely with Product team to coordinate efforts- Conduct creative testing- Share performance insights and creative learnings with the Creative team to adjust production strategies- Ensuring proper tracking, analysis and reporting- Monitor industry trends to identify growth points