Lisa Melton

About Lisa Melton

Twenty-something years ago, I took a chance on a job I wasn’t sure about, with a company…

Experience

1. Chief Marketing Officer

   AAA Northeast

   Aug 2018 — Present

   Responsible for the strategic development and execution of initiatives related to membership acquisition, membership retention, marketing, public and government relations across our footprint. This includes business line and partner marketing, digital and media marketing, brand and content marketing including the Your magazine, public and government relations, campaign insights and performance, and project management. I have the pleasure of working within a dynamic, digitally-focused 120-person department. We\'re agile and cross-functional, and a focus on member insights, constant learning, and improvement.

Education

• Bentley University

  Executive Education, Women's Executive Leadership Program

  2017

• Harvard University

  Professional Development Program, Marketing

  2013

• St. Bonaventure University

  BBA, Accounting and Management

  1987 — 1991

• Harvard Business School Executive Education

  Program Certificate, Competing in the Age of AI

• Boston University

  Master of Science, Insurance Management

  2009

Skills

• Business Development
• Leadership
• Sales
• Property & Casualty Insurance
• Compliance
• Digital Marketing
• Strategic Planning
• Marketing
• Analysis
• Risk Management
• New Business Development
• Operations Management
• Underwriting
• Strategy
• Social Media
• Marketing Strategy
• Cross-Functional Team Leadership
• Referrals
• Social Media Marketing
• Insurance
• Management
• Customer Service
• Interviews
• General Insurance
• Account Management