Lisa McKnight
Global Brand Leader | Chief Marketing Officer | Forbes Top 50 CMO | Board Member
- Role
- EVP, Chief Brand Officer at Mattel, Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lisa McKnight
Visionary brand architect with proven track record of driving enterprise growth, profitability, and cultural relevance for iconic brands. Expertise in transforming global portfolios, scaling multibillion-dollar businesses, and delivering record-breaking market share. Demonstrated success in combining consumer insights and culture-making creative with commercial growth and rigorous P&L management. Develop global playbooks that elevate creative, design and marketing excellence. Skilled in brand management, integrated marketing communication, entertainment partnerships, product development, and digital engagement, with strengths in consumer-driven innovation, omnichannel marketing, content creation, licensing and operational excellence.Brand steward for Barbie® global resurgence and blockbuster film that became 2023’s highest-grossing movie, highest grossing release in Warner Bros.’ history, highest-grossing comedy ever, and the most successful film by a female director, earning 121 awards including Oscar, 2 Golden Globes, 3 Grammys, People’s and Critic’s Choice, and an award-winning soundtrack with Barbie® as the #1 global doll and licensed property.Recognized as one of Forbes’ Most Influential Chief Marketing Officers and Business Insider’s Most Innovative CMOs. Known for building high-performing teams, committed to advancing purpose-driven marketing and inclusive brand storytelling.Sought after speaker at forums including: Cannes Lion Festival, Fast Company Innovation Festival, Fortune Most Powerful Women Conference, Brandweek Adweek, ANA Masters of Marketing, Most Contagious London, World Business Forum, USC Marshall School of Business Trusted board-level collaborator and advisor to CEO and investors, delivering measurable impact and shareholder value. External Board of Director experience includes: the University of Richmond Board of Trustees, Association of National Advertisers (ANA), Toy Industry Association Foundation, and @MAKERS.
Experience
EVP, Chief Brand Officer
Jul 2023 — Present · Los Angeles, CA, US
Education
Northwestern University - Kellogg School of Management
C-Suite: Chief Marketing Officer Program | In-Person / Invitation-only
Denison University
Bachelor of Arts - BA, History and Mass Media | Distinguished Alumni Citation
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