Lisa McGrady
VP, Paid Social
- Role
- VP, Paid Social at KINESSO
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lisa McGrady
People-first, results-driven media and paid social leader with deep experience managing complex, high-volume portfolios across healthcare and consumer brands. Calm, trusted leader during periods of volatility and change, translating evolving business needs into clear strategy and execution. Proven partner to clients and cross-functional teams, with a strong track record in driving innovation, operational excellence, project management, and team development at scale.
Experience
VP, Paid Social
Apr 2021 — Present
Client Account: Johnson & Johnson (through 2021), Kenvue (present)• Lead paid social strategy and activation to deliver ROI-driven media strategies with strong operational rigor, balancing growth, efficiency, and performance amid volatility and evolving media landscape• Provide enterprise-level portfolio leadership across planning and activation, while strengthening workflows, process, project management, and cross-team collaboration• Drive innovation through data-led social strategies, activating new platforms, formats, and commerce solutions aligned to business objectives• Mentor and empower a team, fostering strategic growth, executional excellence, and career development
Education
Marist University
B.A., Communications/Advertising, Business/Marketing
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