Lisa Marshall
Marketing & Events Specialist
- Role
- Growth Marketing Specialist at Woolf
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Lisa Marshall
Great stories don’t just sell, they shape how we understand the world. That’s why I build brands through strategic storytelling, clear positioning, and emotionally intelligent marketing.Hi, I’m Lisa — a marketing and events specialist with 10+ years of experience crafting narratives that resonate, inspire action, and drive growth. From mission-driven tech startups to live entertainment experiences, I help teams define their voice, tell their story, and connect with the people who matter.My day-to-day is focused on growth marketing at Woolf, a global collegiate university making world-class education more accessible. It’s one of the most meaningful stories I’ve ever had the chance to tell, and I get to shape how we share that story across campaigns, content, and channels.Whether I’m launching an ABM campaign, building a personal brand from scratch, or bringing a character to life at a festival, I believe great marketing starts with empathy and ends with impact. Driving performance with purpose is where I thrive, and I strive to bring the same creative energy to the strategy table as I do to the stage. Areas I’m passionate about- Mission-aligned messaging- Storytelling that connects- Brand-building and discovery- Live events, immersive experiences, and entertainment- Accessible education and opportunitiesWhen I’m not working, you can find me hanging with my 4-year-old, dancing at a music festival, or training in the circus studio.I’m fortunate enough to be one of those people who truly loves what they do. My work and the teams I get to be a part of both challenge and inspire me daily.
Experience
Growth Marketing Specialist
May 2025 — Present
I lead with creative strategy to generate growth opportunities for Woolf. From building targeted ABM campaigns to crafting mission-driven content that resonates with the right partners. My focus is on finding fresh, effective ways to connect with education providers who are ready to launch accredited programs and help expand access to world-class education worldwide.
Education
Orchard Park High School
Regents Diploma
2005 — 2009
Erie Community College
Associate of Arts (AA), Social Sciences and Humanitites
2011 — 2012
State University of New York at Fredonia
N/A, Business Administration and Management, General
2009 — 2010
University at Buffalo
Bachelor of Arts (BA), Psychology
2012 — 2014
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