Lisa MacKie

About Lisa MacKie

COMMUNICATIONS, BRANDING AND MARKETING RESEARCH PROFESSIONAL 23+ years of experience in crafting and executing innovative campaigns, branding initiatives, and leading qualitative and quantitative marketing research, that drives business growth and customer engagement. My background ranges from working with a non-profit future mobility (clean transportation) start-up to large brands such as Intel Corporation, Levi Strauss & Co, and Sega of America. I enjoy leading high-performing teams and managing complex marketing and branding strategies, product/marketing development research (qualitative and quantitative), as well as promoting participation in public relations engagements and event campaigns. My core body of professional specialties ranges from communications, marketing research (analytics and insights), brand management, and public relations to project management and business strategy. Leveraging analytical, creative, and leadership skills, my accountabilities have required me to deploy strategies that drive business growth, optimize customer experience, and maximize ROI. I currently serve as the Director of Marketing and Public Relations with California Mobility Center, where I lead an eight-person team to establish, execute, and manage brand-aligned campaigns that differentiate the company within the future mobility industry. My current experience includes knowledge of mobility start-ups, mobility innovation, and incubation hubs. I have a strong background in technology, gaming, retail, and electricity. That being said, I am passionate about working with the younger generation or for a purpose-driven brand focused on our planet. My experience at Sega and Levi\'s allowed me to immerse myself in the world of the younger demographic, which I thoroughly enjoyed. Moving forward, I am looking to delve deeper into understanding today\'s youth or contributing to environmental sustainability. In my volunteer work, I find immense fulfillment in working with incarcerated youth. It is a cause close to my heart, and I am dedicated to making a positive impact in their lives. Peers and mentors would describe me as a hard-working, down-to-earth, and collaborative leader who values teamwork and creativity. I enjoy leveraging the strengths of my team members and creating an environment that encourages them to develop their potential. I am passionate about my work and committed to delivering exceptional results. If you are seeking an experienced communications professional, please connect with me through this profile or at 91••••••99.

Experience

1. Director of Marketing and Public Relations

   Cal Epic

   Nov 2020 — Present

   Agency & Team Management: Direct 8 team members in a fast-paced clean transportation start-up; streamline planning and execution of marketing, public relations, and events, fostering collaboration across departments, partners, and executives. •Strategic Leadership: Elevated to leadership team to shape corporate strategy, leveraging insights to influence company direction and contribute to success. •Budget: Managed contracts and budget of $1.7 million over 3 years. •Branding: Innovated CMC\'s brand platform from scratch, establishing memorable brand identity across all communication channels, driving recognition and loyalty. •Communication Plans: Devised comprehensive plans and calendars for digital and traditional channels, delivering cohesive messaging, brand imagery and creative concepts that resonated with targets, boosting exposure. •Channel Growth: Created content and grew all social channels, website, and traditional marketing (media/video production, collateral, etc.) for the launch and growth of CMC. Created positive imagery and aligned with strategy and met objectives. •Media: Leveraged limited budget for effective paid media strategy, driving impressions and website sessions in 20••••22, amplifying brand visibility. Monitored, tracked, and analyzed the impact of spend and lift. •Public Relations: Distributed 15 releases in 2 years, capturing media attention, resulting in 9+ earned articles, 500+ syndicated pieces, numerous social posts, and coordinating interviews with press and executives. Orchestrated high-profile CMC press events, bolstering company reputation, and fostering relationships. •Executing Events: 20+ mobility events, overseeing booth design, panel coordination, and speaker support, enhancing CMC\'s brand and network. Conceptualized and executed CMC Showcase \'22 in 3 months, successfully attracting 330+ attendees, managing press and all aspects of showcase from planning to execution, showcasing client products.

Education

• California State University-Sacramento

  Bachelor of Arts - BA, Communication, General