Lisa Gavin

WORK HISTORY

EDUCATION

ABOUT LISA GAVIN

Growth-focused and vision-driven strategic marketing leader with solid track record of success spearheading compelling brand narratives, marketing programs, holistic multi-media brand/marketing strategies, product innovation, and creative launches to achieve exceptional results in support of rapid growth of several high-profile within Healthcare and Financial Services. People-orientated empathetic leader and capability builder with a series of progressive leadership roles building marketing teams, leading emerging initiatives, leveraging new technologies and market trends, identifying and securing new business opportunities, adding new revenue streams, and driving market share, awareness, engagement, retention, and revenues throughout marketing functions. Customer-focused marketer and growth driver, with entrepreneurial mindset founding and growing businesses with industry intelligence, creating go-to-market strategy, implementing globally integrated marketing campaigns, and aligning goals for continuous positive bottom-line results. Key Career Highlights: Innovation catalyst and brand storyteller specialized in new brand launches, brand positioning, building awareness, influencing customers’ decisions, customer experience improvements, and sales enablement using all phases of marketing initiatives. Develops end-to-end multi-vehicle Go-To-Market (GTM) campaigns through the consumer experience, including digital marketing (SEM, SEO, Email, Programmatic Display, and Social Media), TV, print, grassroots tactics, and direct mail aimed at the prospect and member population. Experienced with full-cycle third-party marketing Agency management from Request for Proposal (RFP) to contract and retainer negotiations to overseeing working relationships. AREAS OF EXPERTISE Brand, Product, Growth, & Channel Marketing | Strategic Planning | Strategy Development & Implementation | Growth Strategies Multi-media Platform Management | Digital Marketing | Process Improvements | Creative Direction & Content Development Multi-Vehicle Go-To-Market (GTM) Campaigns | Communications & Advertising | SEO/SEM | Product, Sales, & Marketing Alignment Brand Positioning | Customer Journey Mapping | Market Penetration | Operational Excellence & Leadership | Market Research Business Development & Transformation | Data-driven P&L Analysis & Budgeting | Cross-Functional Collaboration & Leadership Turnaround & Start-up | Project Management | Partnerships: Strategic, Channel, Affiliate, Technology | Stakeholder Engagement l•••••••@gmail.com