Lisa Lugassy
Vice President Communications @Fuse Media
Signup · Get unlimited contacts
WORK HISTORY
Vice President Communications @Fuse Media
NY, US
Executive team member reporting to CEO with oversight of entire corporate and consumer communications strategy for global entertainment company Fuse Media and its linear channels Fuse and FM (Fuse Music); subscription streaming service Fuse+; a diverse-focused suite of seven internationally distributed FAST channels; and proprietary CTV ad solution, Culture Collective Led communications strategy and execution during corporate restructuring post-bankruptcy, ensuring clear, consistent messaging while supporting the company’s efforts to diversify from a cable brand to a global media brand Established targeted strategies that helped establish Fuse Media as a thought leader and expert in FAST, enhancing brand credibility and visibility through industry insights, media engagement, and speaking opportunitiesDevised a comprehensive conference strategy, identifying high-impact industry events and securing prominent speaking opportunities to enhance organizational visibility through thought leadership Oversee internal PR team and outside agency on outreach for priority initiatives including international expansion and new distribution platforms; FAST channel launches; ad sales and affiliate messaging; pro-social initiatives; and original programming launches including Big Freedia Means Business and women’s sports series Like A Girl. Recent media placements include New York Times, Washington Post, Newsweek, and Fast CompanyDrive successful media campaigns targeting young, multicultural audiences; partner with non-profit groups such as Color of Change, Voto Latino, and GLAAD to promote brand awareness and advocacy work Lead award strategy resulting in Peabody, Daytime Emmy, and NAMIC Award-wins for the Fuse Docs franchise; Imagen Award-winning Fuse Films franchise; and Critics’ Choice Real TV and GLAAD nominations for Fuse originalsDeveloped and implemented LinkedIn strategy to amplify messaging to key constituents resulting in 50% growth in followers
EDUCATION
Tufts University
BA
ABOUT LISA LUGASSY
Comms Exec | Executive Voice & Visibility | Corporate Narrative Builder | Streaming, Media & Tech | Fast-Growth + Mission-Driven
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.