Lisa Lenkic
Fbme Crm Lead @Sanofi
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WORK HISTORY
Fbme Crm Lead @Sanofi
OVERVIEW I drive excellence and innovation in the way FBM teams engage with external HCPs and internal stakeholders globally across all of Sanofi Specialty Care(SC). I ensure that systems and platforms (Veeva CRM ecosystem) are optimized to enable FBM teams to plan, engage, and document scientific engagements with HCPs. As a strategic partner with medical leadership, BO & S, and digital at the global and local levels, I advance best practices in CRM implementation, KPI and metric development, KPI analytics, and provide ongoing input to inform strategic decision-making.IMPACT Advanced digital transformation change management within the medical strategy to increase mature business cross-functional partnerships. Measurably quantify our impact against our business vision of improving the lives of patients.
EDUCATION
University of Toronto
M.Sc., Cell and Systems Biology
ABOUT LISA LENKIC
Key leader in driving innovation in Field Medical (FM) engagement with external and internal stakeholders across all of Sanofi Specialty Care (SC). Continuous assessment against industry leaders, spearheading the Veeva CRM ecosystem optimization to empower Field Medical teams to plan, engage, and capture scientific engagements with HCPs. STRATEGIC PARTNER Strategic partner with medical leadership, business operations, and digital at both the global and local levels. Dedicated to advancing medical engagement best practices captured through performance and impact metrics Provide continuous reporting to inform strategic decision-making.CHANGE MANAGEMENT LEAD Lead the business implementation of all medical CRM enhancements. Identify, lead, and communicate a clear plan of action that encompasses training, stakeholder buy-in, and effective process governance. CROSS-FUNCTIONAL BUSINESS DEVELOPMENT Established a network of medical business leaders to identify and prioritize business requirement gaps within our Veeva CRM ecosystem. Align cross-functional partners on prioritizing medical business solutions towards our corporate vision and priorities. LEVERAGING GLOBAL BEST PRACTICES Identifying and promoting exceptional ways of working that align to our strategic priorities. Elevating local best practices via a global communications network for enterprise-wide adoption.BUSINESS GOVERNANCE SOLUTIONS Identifying clear, logical, and tailored processes that simplify Field Medical use of the Veeva CRM and align with medical strategy. Ensure standardization of data to optimize business performance and impact measurements. SENIOR LEADERSHIP REPORTING Conducting and distributing regular analytics to ensure global strategy is implemented locally. RISK MITIGATION Ensuring compliant transparency between commercial and medical business operations. Sensitizing all solutions to global data privacy, legal, compliance, and internal control requirements. MY DNA Teamwork & Collaboration Communication & Synergies Transparency Recognition Self-Starter & Independent Worker HIGH PERFORMER Winner of the 2020 Sanofi Canada Summit Award for most impactful office-based medical team member. Three years of consistent and outstanding impact achieved against key Sanofi SC Canada medical priorities (2020, 2021, 2022). In the top 10 of Business Impact for my department.
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