Lisa Lathe
Results-Driven Sales Leader | Engagement and Growth Strategist | Omni-channel Marketing Expert | Relationship Builder | Problem Solver | Creative Thinker
- Role
- Executive Director, Financial Services Sales at Vericast
- Location
- Meriden, CT, US
- LinkedIn followers
- 500 followers
About Lisa Lathe
Results-driven B2B business development leader with a proven track record of driving omni-channel marketing revenue growth through strategic engagements and consultative, needs-based selling. Passionate about leveraging data-driven strategy, digital media, direct marketing, and business analytics to achieve exceptional results.
Experience
Executive Director, Financial Services Sales
Mar 2025 — Present
Education
Syracuse University
Bachelor of Science - BS
Skills
- B2b Marketing
- Marketing Communications
- Advertising
- Database Marketing
- Marketing
- Customer Relationship Management (Crm)
- Web Analytics
- Integrated Marketing
- Business-to-Business (B2b)
- Competitive Analysis
- Crm
- Strategic Partnerships
- Interactive Marketing
- Lead Generation
- Customer Acquisition
- SEO
- B2b
- Direct Marketing
- Segmentation
- Product Marketing
- Multi-Channel Marketing
- Salesforce.com
- Email Marketing
- Direct Mail
- Analytics
- Digital Marketing
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