Lisa L Hansan
Senior Qualitative Analyst at Chirp Research
- Role
- Senior Qualitative Analyst at Chirp Research
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Lisa L Hansan
I develop a deep understanding of consumers’ behaviors, motivations, and barriers to…
Experience
Senior Qualitative Analyst
Aug 2017 — Present
As a Senior Qualitative Analyst at Chirp Research, I plan, manage, and execute research engagements across a variety of industries and categories including transportation, food and beverage, retail, finance, insurance, non-profit, and technology. I’m experienced in a range of methodologies including focus groups, ethnographies, online communities, executive interviews, usability research, IDIs, multi-day workshops, and innovation sessions.I bring a keen attention to detail, flexibility, and strategic thinking to every engagement. Though no two projects are the same, I consistently strive to understand consumers’ perspectives and reach business objectives at each stage by:• Writing screeners and managing recruiting to ensure the most relevant and qualified participants are secured.•Creating custom guides, exercises and activities designed to dig beyond participants’ top of mind responses. •Facilitating engagements through strategies and techniques which put consumers at ease to yield rich insights and a thorough understanding of diverse audiences.•Synthesizing findings into highly comprehensive, digestible, and immersive deliverables.
Education
American University
BA Film and Media Arts, Minor - Literature
2006 — 2010
General Assembly
User Experience Design
2016 — 2016
General Assembly
Certificate: HTML, CSS, Web Design
2016 — 2016
CET Academic Programs - Prague, Czech Republic
15 Credit Hours, Photography
2009 — 2009
Skills
- Salesforce.com
- Cascading Style Sheets (Css)
- Sales Operations
- Html
- Agile Methodologies
- Social Media
- Management
- Adobe Photoshop
- User Experience
- Marketing Strategy
- Online Marketing
- Axure Rp
- User Research
- Sales
- Online Advertising
- Marketing
- Visual Design
- Sketch App
- Digital Marketing
- Wireframing
- Social Media Marketing
- User Interface Design
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