Lisa Kolker Brocato
Executive Director, Head of Brand and Content Operations at Morgan Stanley at Work @Morgan Stanley
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WORK HISTORY
Executive Director, Head of Brand and Content Operations at Morgan Stanley at Work @Morgan Stanley
New York, NY, US
Developed and launched the Morgan Stanley at Work brand - a new business line offering workplace financial benefits to companies and their employees - and a major growth engine for the Firm. Defined the brand name, the value prop, positioning, differentiated visual identity and brand architecture. Launched multiple multi-channel marketing campaigns to drive awareness and favorability. In six years, grew brand awareness from 0% to 98%, establishing the brand as an industry leader.Lead the content operations team to enhance content effectiveness and operational efficiency across the full content lifecycle. Align content initiatives with business objectives to support client acquisition, retention, and education. Leverage data and analytics to optimize content.Awards: Recognized through numerous marketing awards for brand/marketing work including FCS, Grammercy, Digiday, Eddie and Ozzie Awards in 2024, 2023, 2022, 2021 and 2020Led large cross-functional teams in the strategy, design and development of three critical digital experiences for Morgan Stanley to drive sales and net new assets.
EDUCATION
Harvard Business School
MBA
Barnard College
Bachelor of Arts - BA, Economics
SKILLS
ABOUT LISA KOLKER BROCATO
I’m a strategic marketing executive with a deep passion for building brands that matter, creating meaningful digital experiences, and driving growth across B2B, B2C, and B2B2C business models.Most recently, I led Brand and Content Operations at Morgan Stanley at Work—a business I helped brand and build from the ground up. From the launch of the brand in 2019, we scaled it into a recognized industry leader, growing awareness from 0% to 98%, launching award-winning campaigns, and creating digital experiences that engaged both corporate clients and millions of individual participants.Throughout my career, I’ve navigated both the fast-paced, high-growth world of startups and the complexity of global enterprises. I’ve founded and scaled entrepreneurial ventures, advised multinational retailers during my years at Deloitte, and led brand and digital transformation efforts within Fortune 100 companies.What drives me is turning strategy into real-world implementation—bringing structure to complexity, aligning stakeholders, and executing with purpose to deliver measurable results. I lead with curiosity, collaboration, and a steady hand, and I’m known as a voice of reason who brings out the best in teams.Along the way, I’ve been fortunate to work with incredible people, build brands that resonate, and receive recognition from FCS, Digiday, Gramercy, Eddie & Ozzie Awards, and others. But the real reward is helping teams do great work together—and seeing the impact we can make when we align around a shared purpose.
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