Lisa Keepers
Driving category growth and market leadership through data-driveninnovation, consumer insights, and end-to-end product commercialization.
- Role
- Senior Director of Product and Channel Marketing at Hunter Fan Company
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Lisa Keepers
Visionary executive with over 15 years of experience driving growth andinnovation across global product portfolios. Specialized in leading cross-functional teams through complex product lifecycles, market expansion, andcategory creation. Renowned for transforming strategic insights intoactionable roadmaps that fuel long-term brand and revenue success.I have a proven track record of launching award-winning product lines,entering new categories, and standardizing development through Stage-Gateand PLM frameworks. My leadership has directly contributed to multimillion-dollar growth, cost savings, and improved profitability across craft tools,ceiling fans, and lighting sectors. By aligning R&D, marketing, andcommercial execution with consumer trends, I create scalable strategiesrooted in data and market opportunity. I excel in pricing optimization,licensing negotiation, and building high-performing teams focused on speed-to-market and innovation. With deep experience in P&L oversight andmerchandising, I consistently exceed sales targets and elevate brand equity.Driving product innovation, operational excellence, and market expansionthrough data-driven leadership and customer-centric strategy. Let’s connectto explore how I can help position your brand for sustainable growth andcategory leadership.
Experience
Senior Director of Product and Channel Marketing
Oct 2015 — Present · Memphis, TN, US
In this role, I spearhead the development and execution of a three-yearinnovation roadmap, aligning our strategic vision with evolving consumerneeds and driving cross-functional collaboration across R&D, marketing, andcommercial teams. I oversee brand and product alignment through samplingprograms, consumer reviews, and channel syndication, while managing thepromotional calendar to support integrated marketing campaigns.• Launched new product lines, including expansion into the lighting categoryand commercial ceiling fans, by identifying market gaps and leveragingconsumer insights from over five targeted research initiatives.• Established key business processes, including Innovation, R&D, and Stage-Gate frameworks, to standardize product development workflows and enhancecross-functional collaboration.• Governed rollout of a new PLM system, streamlining product testing,improving go-to-market speed, and ensuring alignment with marketexpectations.• Collaborated with external partners to implement pricing optimizationstrategies, generating $1.2 million in bottom-line improvements throughdynamic pricing rules and segmentation models.• CES 2016 Editor’s Choice Award, USA Today – Honored for outstandinginnovation and product excellence at the Consumer Electronics Show.
Education
University of Wisconsin-Milwaukee
Bachelor of Business Administration (B.B.A.)
University of Wisconsin-Milwaukee
Master of Business Administration (MBA)
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