Lisa Hunter

About Lisa Hunter

Passionate about building partnerships, leveraging insights and translating trends to customer-centric plans that deliver profitable growth. Core competencies: team leadership, strategic planning, and tactical implementation, P&L management, brand management, Idea to Market launches, portfolio and pricing optimization, and process development.

Experience

1. Strategic Marketing Manager

   Corewell Health

   Apr 2019 — Present · Grand Rapids, MI, US

   Partner with Service Line leadership to develop strategic marketing plans for Spectrum Health’s Primary Care, Women’s Health and Behavioral Health service lines. In August 2020, launched the multi-specialty Women’s Health & Wellness Center and online wellness resources library leveraging consumer insights to removing barriers to care. Launched quality of life campaign to help women determine what is normal or abnormal via self assessment and access to lifestyle tips, treatments, stories and more leading to increased appointments. Lead the branded environment work partnering with consumer experience and facility team for both employee and patients.

Education

• Davenport University

  Ba, Marketing

  1985 — 1990

Skills

• Fmcg
• Copywriting
• Management
• Consumer Products
• Advertising
• Integrated Marketing
• Marketing Management
• Marketing
• Relationship Marketing
• Promotions
• Sponsorship
• Strategic Planning
• Brand Management
• Cross-Functional Team Leadership
• Public Relations
• Marketing Strategy
• Account Management
• B2b
• Business Planning
• Competitive Analysis
• Crm
• Brand Development