Lisa Horwitz
Assistant Chief Counsel - Advertising @The Walt Disney Company
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WORK HISTORY
Assistant Chief Counsel - Advertising @The Walt Disney Company
Leader of legal operations for Disney’s multibillion-dollar addressable ad sales business across platforms including ESPN, ABC, Disney+, Hulu, FX, Nat Geo, and Disney Channel’s digital properties. Built 10-person legal team to draft and negotiate contracts and vet projects for digital advertising initiatives, including launch of new ad-supported streaming tiers in the U.S. and across the globe. Advised Disney’s marketing teams on complex marketing initiatives. Assisted litigation team with government investigations and lawsuits involving advertising and privacy. • Saved billions of dollars in marketing costs by creating upfront commitment program and negotiating global media agency relationships for Disney marketing teams.• Supported launch of Disney+ ad-supported tier in U.S, Canada, EU, and Latin America by leading ad sales legal efforts and advising marketing legal teams, facilitating smooth market entry and compliance.• Enabled tech savvy business growth by supervising complex projects involving data management (e.g, audience targeting, audience graphs, cleanrooms, research, fraud, attribution, opt outs), programmatic advertising, self-serve platforms, ad products and experiences, SaaS, sponsorships and promotions, content and app licensing and distribution, social media ad sales, and marketing.• Strengthened brand safety across digital platforms by spearheading digital marketing brand safety program, influencing major platforms to enhance tools and guarantee results.• Created digital ad inventory policies and advised Standards & Practices on topics such as gaming, cryptocurrency, pharma, political, QR codes, audience targeting, and child-directed ads. • Improved legal proficiency throughout Disney legal organization by providing training on FTC and CARU guidelines, including influencer marketing, native advertising, consumer reviews, and children’s advertising; served as Disney’s “center of excellence” consultant for advertising and marketing.
EDUCATION
Middlebury College
BA
Stanford Law School
JD
ABOUT LISA HORWITZ
Accomplished, versatile legal executive dedicated to helping global organizations navigate complex sports, entertainment, and media landscapes. Pioneered legal strategies for 21st century problems to safeguard brands, ensure compliance, and empower business growth.
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