Lisa Haiss

About Lisa Haiss

I am a senior editor and analyst with expertise in delivering high-visibility content to…

Experience

1. Senior Editor, Tech Briefing and Ai Briefing

   EMARKETER

   Oct 2021 — Present

   Oversee content development lifecycle for Tech Briefing and AI Briefing newsletters, with six publications/week targeting a B2B audience. •Review, edit, and process technology-centric content with specializations in Big Tech, artificial intelligence (AI), generative AI (genAI), electric vehicles (EVs), telecoms, consumer electronics, Internet of Things (IoT), and the future of work. •Evaluate content performance and analyze/present key performance indicators (KPIs) to identify positive trends and areas of improvements. •Coach/Mentor writing team in developing content for global viewership. •Project manage various internal and external newsletters, working with numerous stakeholders to create a cohesive message.Highlights•Split the daily Connectivity & Tech Briefing in two—Tech Briefing (3x per week) and AI Briefing (2x per week)—which led to a 62% increase in page views for the tech vertical.•Drove a 42% open-rate increase by focusing on content development strategy and sharpening writing focus.•Created multiple GPTs, two of which became the top GPTs for the company, saving each user at least 10 minutes per day.

Education

• Central Michigan University

  Bachelor of Science

Skills

• Layout
• Mentoring
• Writing
• Ap Style
• Online Journalism
• Advertising
• Workers Compensation
• Magazines
• Content Management
• Storytelling
• Newspapers
• Headline Writing
• Creative Writing
• Web Content
• Publishing
• Research
• Web Content Writing
• Incopy
• Blogging
• Line Editing
• Copy Editing
• Indesign
• Search Engine Optimization (SEO)
• Newsletters
• News Writing
• Word
• Editorial
• Sharepoint
• Custom Content Development
• Leadership
• Press Releases
• Digital Media
• Social Media
• Proofreading
• Content Development
• Feature Articles
• Wordpress
• Excel
• Microsoft Word
• Content Strategy