Lisa Guth

About Lisa Guth

Successful account management from concept to completion. Accomplished sales, marketing, events and product development professional, specializing in strategic solutions for national and regional accounts. Offering 20+ years of media and retail solutions utilizing consultative approach. Trusted advisor and collaborator to clients, understanding goals, KPI’s and delivering results. Entrepreneurial mindset and effective team player. History of exceeding sales goals. Delivering ongoing customer satisfaction by providing business relevant outcomes.

Experience

1. Premium Account Manager

   The Morning Call

   Apr 2011 — Present

   Manage sales, marketing and events for National & Regional Accounts - Healthcare, Technology, Retail, Financial, Manufacturing, Education and Entertainment verticals • Plan, develop, and implement strategic account plans and integrated solutions to clients across multiple channels: digital/print/video/events • Build business relationships by understanding clients’ needs and developing strategies to achieve customer success; become trusted marketing consultant by building loyalty and credibility • Prospect new accounts; run a thorough needs analysis, gain an understanding of core business strategy and utilize consultative selling • Ensure client satisfaction by delivering results based on established marketing objectives and KPI’s • Attend weekly technology seminars to learn the most relevant digital solutions

Education

• NCC

  Liberal Arts/Business

• Lehigh University

  Business