Lisa Greenberg
SENIOR MARKETING, SALES & BUSINESS DEVELOPMENT EXECUTIVE
- Role
- Business Development Manager at ofi
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Lisa Greenberg
I am a senior sales and marketing executive with 20+ years of experience driving revenue…
Experience
Business Development Manager
Aug 2018 — Present · Oak Brook, IL, US
TreeHouse Foods, in 2022, completed the sale of a significant portion of its Meal Preparation business to Investindustrial for $950 million. The divested business has been renamed Winland Foods, Inc. TreeHouse Foods is a $3.2 billion leading private brand snacking and beverage manufacturer in North America.Business Development Manager Managed transition from Treehouse foods to Winland Foods with Publix and Southeastern Grocers. Retained and secured bids on Mac & Cheese and Syrup securing $5MM in sales with a 20% gross profit.Managed a team of 10 in the specialty business for beverage division for key national accounts: Whole Foods, SEG Grocers, Lidl, Sprouts, Fresh Market, Fresh Thyme, Giant Eagle, Dollar Chain, Family Dollar, CVS, Walgreens, and Rite Aid, Tops, Ingles.Managed broker teams from Daymon, Advantage and Specialty Food Brokerage (specialty food beverage division with top line sales exceeding 60 million dollars in sales with an average AGM of 22%).Developed sales plans for 21 categories including line extensions and incremental lift for seasonal sales: including new product launches of Ready to Drink category, Single serve coffee, and functional beverages.Analyzed sales trends using IRI and Nielsen data for growth opportunities within the division and product line extensions for customer expansion.
Education
York University
HBA, Business/American Foreign Policy
1980 — 1985
York University
BA, Business
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