Lisa Green
Growth Marketer | Paid Search Expert
- Role
- Performance Marketing Lead at Motive
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lisa Green
Multifaceted paid media manager with 10+ years of experience driving results for top brands in industries ranging from B2B to education to real estate. Skilled at leveraging multi-million dollar paid search budgets across Google (AdWords) and Microsoft (Bing) ad platforms.
Experience
Performance Marketing Lead
Oct 2024 — Present
Leading paid search, affiliates, lead buying, direct mail, and reporting efforts across multiple self-serve ad platforms within our growth marketing team- Increased pipeline of paid marketing campaigns 130% from 2023 to 2024 off of a 50% budget increase, resulting in significant lift in LTV to CAC- Increased paid search mid-market and enterprise pipeline by more than 60% from 2023 to 2024- Implemented algorithmic bidding based on company-defined lead scoring rules- Launched Motive’s first paid campaigns in Mexico- Continue to lead and mentor junior team members
Education
Hofstra University
Bachelor's degree, Mass Communication/Media Studies
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