Lisa Grankowski

Email Marketing Mgr Digital Marketing Mgr @OpenText

NJ, US

Current responsibilities include:• Manage promotional email programs in Eloqua for global campaign team and their respective marketing campaigns.• Develop all Eloqua components (emails, lists, forms, landing pages, filters, segments) for campaign activation and deployment.• Track, perform A/B testing, analyze email metrics, and provide reporting statistics to team members to improve and optimize programs and implement best practice recommendations.• Work with content marketers, campaign managers/strategists, designers, product managers and operations team to develop assets and implement strategies to increase demand generation and lead generation.• Coordinate translation process with vendor and internal global field representatives for regional communications.• Liaison with regional email marketing managers to ensure coordinated distribution and translation of global emails.In addition, previous responsibilities included:• Managed updates and published new content on several websites.• Performed keyword research to optimize existing content and uncover new opportunities.• Monitored website search rankings and gathered intelligence on competitors’ keyword/rankings.• Prepared monthly and quarterly web traffic and SEO reports for team business reviews.• Led global marketing team members on completing multi-language SEO project updates in order to increase website search rankings.• Edited and proofread marketing collateral, white papers, presentations and proposals.• Managed relationships with outside vendors: web development firm, SEO marketing firm, social media consulting firm, printers, video production company, and translating firms.• Trained new sales and marketing team members on proper usage of sales lead databases and email marketing tools.

Bryant University

Bachelor of Science in Business Administration