Lisa Golloher
Vice President, Strategic Planning @Mars United Commerce
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WORK HISTORY
Vice President, Strategic Planning @Mars United Commerce
New York, NY, US
Senior marketing executive responsible for developing, managing and mentoring a team of strategists to be core contributors to equity building growth opportunities and effective go-to-market commerce and digital strategies for national CPGs. Clients include the beauty and home care divisions at Henkel International, the portfolio of Primo Water Brands and the Meals & Beverages and Snacks units of the Campbell Soup Company. Core competencies include formulating a deep understanding of consumers\' mindset, motivations and behaviors at key points during their purchase decision journey to develop effective Omni-channel activation experiences. Develop actionable insights and creative content strategies from culturally relevant trends to inspire ideation for national, retail-specific and direct-to-consumer campaigns. Ensure that message aligns with the media to create a more holistic engagement across channels that drives conversion.Lead annual planning with clients, agency partners and sales teams to formulate go-to-market strategies founded on the intersection of the brand\'s priorities with key retailer initiatives. Formulate measurable KPIs, recommend the customer investment strategy to inform budget allocations and identify growth opportunities across brands to drive scale at retail.
EDUCATION
Mount Holyoke College
BA, International Relations
Copenhagen Business School
Business Certification, Strategic Management and Innovation
SKILLS
ABOUT LISA GOLLOHER
I thrive on knowing what drives human behavior and cultural change. And more importantly, how this applies to brands as they look to navigate the complexities and distractions of our daily lives, and how to attract and convert consumers at retail. From mining our habits, beliefs and attitudes to pinpointing underlying motivations, I\'m fascinated by what leads us to take action. Then, I design omni-channel experiences that bond brands with people regardless of when, where or how they shop. This is not a simple task. Consumer needs are diverse and fluid. Data can lead to conflicting insights. Yet, business demands speed and acuity. This is where I excel - cutting through the chaos to identify the real issue and creatively solve for it.
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