Lisa Gersdorf
Publisher, Global @Frieze
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WORK HISTORY
Publisher, Global @Frieze
Berlin, DE
Globally leading the commercial department of frieze magazine- Growing advertising revenue and business development in new markets- Working with galleries, museums and other art organizations to craft multimedia advertising strategies- Launching new print and digital products to grow frieze’s advertising revenue- Implementing editorial content and distribution strategies to grow the magazine´s profit- Strengthening the specific profile of the magazine ensuring the magazine conveys a clear identity to advertisers and other relevant stakeholders
EDUCATION
Universität Salzburg
Bachelor's degree, Law and Economics
Universität Salzburg
Bachelor's degree, Communication Sciences
Universität Mozarteum Salzburg
Specialization: Cultural Production and Arts Management
ABOUT LISA GERSDORF
I am the Publisher of frieze, the leading international art magazine, where I oversee the strategic development of its print and digital platforms. With over 13 years of sales experience in the arts and publishing sector, I bring a strong business insight combined with deep arts industry knowledge. My background in the commercial gallery world and leadership in publishing enable me to build valuable connections across the global art market, including renowned galleries, institutions, biennales, art fairs and luxury brands. I am passionate about generating new business, nurturing client relationships and driving success in the arts community. Beyond frieze, I serve as a board member at Phileas – The Austrian Office for Contemporary Art and Kunstverein Gartenhaus in Vienna. Further, I have participated in esteemed juries and panel discussions.
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