Lisa Ganser
Senior Director International Event-marketing @SIXT
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WORK HISTORY
Senior Director International Event-marketing @SIXT
Led the concept, strategic development, and execution of virtual, hybrid, and in-person brand experience formats- Built and launched an in-house Green Studio during the COVID-19 pandemic, enabling the production of virtual events and later scalable hybrid event formats- Held end-to-end ownership for planning, budgeting, production, and delivery of all brand experience and event initiatives- Developed, negotiated, and executed strategic sponsorship and partnership collaborations with international brands and mid-market companies- Managed partnerships with organizations including Marriott International, Lufthansa and many other partners along with additional strategic partners- Directed cross-functional teams, agencies, and external vendors to deliver high-quality brand experiences- Integrated digital and hybrid formats into the long-term marketing and brand strategy to expand reach and engagement.
EDUCATION
DHBW Ravensburg
Bachelor of Arts (BA), Business Administration and Management, General
Constantin-Vanotti-Schule Überlingen
Abitur, Wirtschaftswissenschaften
SKILLS
ABOUT LISA GANSER
Professional working at the intersection of operations, process optimization, and Generative AI. Focused on leveraging AI tools to improve workflows, productivity, and decision-making.Experienced in applying Generative AI solutions such as prompt engineering, AI-assisted automation, and AI-powered knowledge workflows.Passionate about integrating AI into everyday business processes to increase efficiency, reduce manual work, and enable smarter operational decisions.Interested in topics such as Generative AI adoption, AI workflow design, automation, and AI-driven productivity.
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