Lisa Ewen
Director Foodservice and On-premise Sales @Keurig Dr Pepper Inc.
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WORK HISTORY
Director Foodservice and On-premise Sales @Keurig Dr Pepper Inc.
Phoenix, AZ, US
Lead a nationwide team of Regional Sales Managers, accountable for annual volume and budget plans across all aligned KDP Pepsi Bottlers.o Maintain and develop business relationships with key decision makers & contacts at Pepsi bottling operations to protect and expand all KDP Foodservice On-Premise (FSOP) brand and package availability (Fountain and Bottle & Can). o Accurately Forecast volume plan and funding support.o Exceed volume and profit objectives by managing senior level distributor relationships including PBNA (Purchase, NY), via their National Allied Brand team.o Participate in joint business planning sessions and market visits to ensure KDP is well represented in terms of availability and execution.o Collaborate with Cross-Functional team members to develop marketing plans, Volume Per Outlet (VPO) and incidence building programs to drive overall volume and brand share within existing key bottler FSOP customers.
EDUCATION
University of Nevada-Las Vegas
Bachelor's degree, Business and Hospitality Administration
SKILLS
ABOUT LISA EWEN
I am a sales leader who specializes in building high performing, geographically diverse teams and cultivating collaborative, long-term relationships with C-suite executives. My strength in relationship building enables the strategic positioning of new products and programs through joint business planning to drive sustained, year-over-year profitable growth. I have been successful in my career by listening and understanding customer needs and then strategizing with my team to develop innovative solutions to fill the gaps. My approach is grounded in industry and consumer insights, leveraging data and trends, evaluating financial impact, and translating insights into actionable, growth-driving recommendations.
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