Lisa Eubank

About Lisa Eubank

Enterprise digital marketing and website strategy leader with 15+ years of experience driving global digital transformation for Fortune 500 organizations. Proven success leading cross-functional teams, modernizing enterprise web ecosystems, and delivering measurable growth in traffic, engagement, and lead generation.Expert in SEO, AEO, and AI-driven search optimization, website governance, customer journey design, digital analytics, and marketing technology strategy. Known for building scalable digital frameworks, aligning global stakeholders, and translating business strategy into high-performing digital experiences.Recognized for delivering large-scale website consolidation initiatives, global CMS transformations, and conversion optimization programs that significantly increase organic growth and pipeline contribution.CORE COMPETENCIESDigital Strategy & TransformationEnterprise Website GovernanceGlobal CMS Strategy & MigrationSEO / AEO / GEO OptimizationAI Search & Organic Growth StrategyDemand Generation & Lead OptimizationConversion Rate Optimization (CRO)Customer Journey & UX StrategyMarketing Operations & Martech StackDigital Analytics & Performance ReportingAgile Product Ownership (CSPO, CSM)Six Sigma Process ImprovementCross-Functional Executive LeadershipGlobal Stakeholder Alignment

Experience

1. Digital Experience Leader

   Cummins Inc.

   Apr 2016 — Present · Indianapolis, IN, US

   Lead global website and digital marketing strategy for a complex, multi-brand enterprise environment, driving digital transformation, operational efficiency, and measurable growth.I lead a diverse team of direct reports, vendor partners, internal IT colleagues and global marketing stakeholders in continuous, data-driven improvement of the company\'s global website, delivering dramatic increases in lead generation, brand presence and visitor satisfaction.I love leading with a customer focus, simplifying processes, and improving efficiency to drive revenue.Key Contributions:• Spearheaded consolidation of 150+ global and regional websites into a unified digital ecosystem, increasing governance, improving scalability, and elevating customer experience (CSAT +10%).• Directed six global and regional website rebuilds within nine months, standardizing UX frameworks, accessibility compliance, and brand consistency across international markets.• Developed and launched a new residential marketing website, increasing organic traffic by 226% and lead generation by Implemented enterprise-level localization and translation strategy, reducing operational costs by 50% while improving global brand consistency.• Led digital conversion optimization strategy, enhancing lead capture forms and digital integrations, resulting in a 35% increase in conversion rates.• Partnered with product marketing, analytics, IT, and regional leadership teams to align digital roadmaps with business growth objectives.• Oversaw CMS governance, content operations, and digital performance reporting to drive data-informed decision-making.Daily-use Tools: Drupal, Acquia, Google Tag Manager, Google Analytics, Google Search Console, Conductor, Siteimprove, Verint Foresee CX Measurement, Hotjar, Semrush, Motionpoint (translations), Jira, Confluence, Microsoft Office Suite, Sharepoint (Internally), Teams, Zoom, Slack, and more.

Education

• University of Louisville

  BA, Communication, also studied Industrial Engineering

Skills

• Web Project Management
• Information Architecture
• Agile Project Management
• Microsoft Powerpoint
• Strategic Planning
• Communication
• Google Analytics
• Social Media Coach
• Digital Strategy
• Writing
• Management
• Business Development
• Digital Marketing
• Project Management
• Leadership
• Six Sigma
• Google Webmaster Tools
• Brand Development
• Microsoft Word
• Web Content Management
• Process Improvement
• Customer Service
• Responsive Web Design
• Vendor Management
• Customer-Focused
• Relationship Management
• Strategic Communications
• Social Media
• Drupal
• Social Media Marketing
• Advertising
• Marketing Communications
• Microsoft Excel
• Strategy
• Customer Satisfaction
• Agile Web Development
• Continuous Improvement
• Brand Management
• Cross-Functional Team Leadership
• User Experience