Lisa Dubina
Associate Director, Consumer Culture & Identity
- Role
- Associate Director, Consumer Culture & Identity at Mintel
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Lisa Dubina
Lisa has over 10 years of experience working in the market research industry, specifically in custom qualitative research and syndicated consumer research. In her current role as an Associate Director at Mintel, Lisa’s work focuses on the underlying psychographic factors that impact how consumers identify and express themselves, and the likeminded communities they create. Prior to joining Mintel, she spent time working at Kantar and C+R Research, facilitating and conducting custom qualitative research for clients in a range of categories including CPG, B2B, and technology. Lisa Dubina has a BA in Advertising and Public Relations from Loyola University
Experience
Associate Director, Consumer Culture & Identity
Oct 2021 — Present · Chicago, IL, US
Education
Loyola University Chicago
Bachelor of Arts (B.A.), Advertising and Public Relations
2008 — 2012
Skills
- Online Research Recruiting
- Research
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Eye Tracking
- Webcam Idis
- Customer Insight
- Participant Screening
- Copywriting
- Market Research Project Management
- Data Analysis
- Research Storytelling
- Business Writing
- Marketing Strategy
- Qualitative Research
- Concept Testing
- Focus Groups
- Qualtrics
- Microsoft Office
- Spss
- Report Writing
- Press Releases
- Consumer Surveys
- Consumer Behavior
- Market Research
- Consumer Product Testing
- Usability Testing
- Public Relations
- Online Market Research
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