Lisa Devieux

About Lisa Devieux

Digital strategy leader with 15+ years of experience driving growth through digital…

Experience

1. Sr Manager, Digital Performance, Credit Card

   TD

   May 2023 — Present

   Primarily responsible for driving performance across TD\'s digital properties (public site, mobile app, secure site) for Credit Card products, particularly aimed at customer acquisition. Planning & Strategy - Partner with Product and Marketing teams to support overall acquisition strategy - Lead the development of digital customer journeys Digital Optimization - Research, implement, and measure A/B and other CRO testing opportunities to improve the digital funnel - Identify and improve customer pain points during the application and post-application process Analysis & Reporting - Centralize digital performance reporting, ensuring Product teams as well as all marketing channels (DTC and non-DTC) understand and can action on how users are interacting with TD\'s digital properties - Provide deep dive analysis into digital performance to drive strategy across CRO, marketing, or product - Drive advancements in closed-loop tagging strategy across web analytics through the adjudication process to ensure a singular view of customer acquisition Platform - Partner with Product and Platform teams to support new features, enhancements, and new product releases, in particular customer experience (CX) as it relates to acquisition and engagement KPIs - Support efforts\' tagging and analytics infrastructure to ensure consistency and granularity in digital performance reporting capabilities

Skills

• Omniture
• Analytics
• Web Analytics
• SEO
• Online Marketing
• Local Search
• Link Building
• Social Media Marketing
• Sem
• Mobile Marketing
• Online Advertising
• Digital Media
• Digital Strategy
• Marketing Strategy
• E-Commerce
• Google Analytics
• Budgets
• Data Analysis
• Organic Search
• Hotels
• Google Adwords
• Marketing
• Hospitality
• Ppc
• Keyword Research
• Search Advertising