Lisa Cutter
President @Vertical Insight Marketing
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WORK HISTORY
President @Vertical Insight Marketing
I focus on clients\' needs to achieve their overarching company goals and SMART marketing objectives.* Operations improvements* Pareto data compilation and analysis* Marketing campaign strategies and execution* Development and execution of Integrated Marketing Plan* Social media marketing, direct marketing, email marketing, digital ads, data analytics and reporting, marketing automation, project management, search engine optimization (SEO), web design, content marketing, etc.
EDUCATION
University of Central Florida
Accounting and Business/Management
Florida Atlantic University
Bachelor’s Degree, Business Administration with Marketing Degree
University of Central Florida
Accounting
ABOUT LISA CUTTER
You have officially reached the profile of Lisa Cutter, aka the Marketing Maven. Welcome!I don\'t like to BS (huge time suck). Fill me in on your business goals and let\'s work together to achieve them-Core Competencies- Annual marketing strategy development and implementation across multiple prospect target markets, vertical markets, and multiple partner channels for ecommerce and direct sales- Global and domestic brand/product B2B and B2C direct response marketing, inbound marketing, lead generation- Long and short-term strategic planning establishing KPIs and maximizing ROI- Data mine: analysis for marketing insights, CSFs, and customer and prospect behavior tracking, etc- Global and domestic B2B and B2C brand/product introductions and awareness - Operations management: Effectively develop operational process improvements for both inter- and intradepartmental needs via SOPs and workflow cycles - Department management and leadership, customer retention management (CRM), and Business Development - Sales support via marketing automation and systems integration- Budgeting and financial accountability; monthly and annual reporting- Excellent interpersonal, communication, selling, and negotiation skills- Web and app platforms, technologies, and tools including but not limited to digital/online marketing automation, HTML, FTP, CRM, eCommerce, etc- Creative directing- Personal skillset: superior organization, detail-oriented, strategic and critical thinkingSoftware/application experience includes but is not limited to: Publicaster, ExactTarget, Act-On, MailChimp, MS Office, FileZilla, QuickBooks, iWeb, GoldMine, SalesForce, Adobe Creative Suite, Web CEO, Chimpadeedoo, Infront, iContact, Mango, Slack, WordPress, etc.Web app proficiency: Google Analytics, Google AdWords, Google Tag Manager, Webalyzer, Google Docs, Bitly, Google URL shortener, Bitly, Asana, Robohead, and more.Social media network proficiency: Facebook, Instagram, LinkedIn, Twitter, Google My Business, Nextdoor, etc. Social scheduling platforms: Hootsuite, Traject Social (formerly Social Report), OnlyPult, Social Oomph, Sendible, Social Pilot, Hero.io, etc.
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