Lisa Cooper
Consumer Insights Brand Strategy Ad Claim Substantiation Product Optimization Messaging Quantitative Qualitative
- Role
- Senior Vice-president at Rti Research
- Location
- Norwalk, CT, US
- LinkedIn followers
- 500 followers
About Lisa Cooper
Understanding what drives and motivates consumers, and using these insights to help…
Experience
Senior Vice-president
Jan 2007 — Present
Regardless of the business issue at hand or the methodology used, I deliver Consumer Insights that further growth of my clients\' businesses. Collaborating with my corporate consumer insights partners to deliver valuable insights to their organizations is my job; doing so with the goal of making their job easier and their day better is my pleasure!
Education
East Carolina University - College of Business
BS
1980 — 1984
Skills
- Competitive Analysis
- Fmcg
- Marketing Research
- Quantitative Research
- Consumer Insight
- Segmentation
- Brand Equity
- Storytelling
- Business Strategy
- Brand Management
- Brand Architecture
- Product Development
- Customer Insight
- Market Research
- Questionnaire Design
- Understanding Consumer Behavior
- Consumer Behaviour
- Advertising Research
- Customer Segmentation Strategy
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