Lisa Cole
- Role
- Director, Global Xbox Digital Marketing - Acquisition and Engagement Marketing at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lisa Cole
I am a self-motivated, data-driven, results-oriented marketing leader with a passion for…
Experience
Director, Global Xbox Digital Marketing - Acquisition and Engagement Marketing
Mar 2022 — Present
Lead and empower a diverse and talented team of digital marketing experts focused on Xbox Game Pass, Series X|S, and Game campaigns • Design and execute Xbox digital marketing plans and initiatives that fuel business growth for multiple billion-dollar gaming products and services • Deliver impactful, campaigns across all Xbox digital channels that build brand relevance, engage existing fans, and reach new audiences • Directly oversee broad reaching digital marketing channels including Xbox.com, email and in-product surfaces • Lead digital channel marketing strategy and execution for hero product announcements, launch moments, and events in partnership with Product Marketing, Social, PR, and Retail teams
Skills
- Music Industry
- Mobile Technology
- Microsoft Technologies
- Marketing Communications
- Mobile Devices
- Vendor Management
- Integrated Marketing
- Product Development
- Project Management
- Strategic Partnerships
- Marketing Management
- Online Advertising
- Online Marketing
- Digital Marketing
- Strategy
- Telecommunications
- Wireless
- Product Launch
- Product Marketing
- Cross-Functional Team Leadership
- Marketing
- Product Management
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