Lisa Cahoon
Sr. Consumer Insights Manager at T-Mobile
- Role
- Sr Consumer Insights Manager at T-Mobile
- Location
- Overland Park, KS, US
- LinkedIn followers
- 500 followers
About Lisa Cahoon
Results-driven professional with extensive experience in marketing, analytics, and research across diverse industries. Proven ability to deliver positive business impact through strong interpersonal, leadership, client management, and team management skills, with a focus on driving customer-centric decision-making and leveraging data for strategic insights.Market Research & Analysis:* Root Cause Analysis/Net Promoter Score * Marketing ROI & Effectiveness * Test & Learn Marketing Strategies * Customer Satisfaction, Loyalty & Value Analysis * Awareness, Usage & Positioning * Web Design Experience & Usability * Advertising Effectiveness Measurement * Advanced Multivariate Techniques Product Design and Marketing:* Product Design & Development* Go-To-Market Strategy & Implementation* Project Management & Process Mapping* Journey Mapping & Optimization Leadership:* Strategic Planning & Budget Management* Team Development & Management* Consultative & Matrix Management* Storytelling & Presentation Skills
Experience
Sr Consumer Insights Manager
Nov 2020 — Present · Overland Park, KS, US
Lead omni channel customer experience research to identify pain points and guide customer centric decision-making.• Collaborate with cross-functional teams to map customer journeys and brainstorm solutions to create seamless experiences. • Conducted training sessions for stakeholders on dashboard usage, empowering them to access real-time data efficiently.• Design and conduct primary research to answer critical business questions, translating findings into actionable recommendations.
Education
University of Iowa
Bachelor of Business Administration - BBA, Marketing/Marketing Research
Baker University
MBA, Business
2000 — 2002
Skills
- Crm
- Strategic Planning
- Project Management
- Analytics
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