Lisa Buchan
Global Brand Partnerships Lead @H&M
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WORK HISTORY
Global Brand Partnerships Lead @H&M
Currently leading Talent and Brand Partnerships strategy for H&M MoveBrought in by the senior leadership team to define and lead H&M Move’s talent and brand partnership strategy from launch through to ongoing execution.Secured partnerships with a diverse line-up of global talent, including Jane Fonda, RAYE, JaQuel Knight, Zlatan Ibrahimović, and Nadia Nadim ensuring every collaboration reflects the brand’s values and movement-led positioning.Responsible for managing these relationships day-to-day, acting as the bridge between the brand and talent to maintain authenticity, alignment, and long-term impact.Also overseeing influencer marketing, identifying, securing, and managing creators across key markets to support brand storytelling and drive engagement.Always exploring new talent and partnership opportunities across sport, entertainment, and culture to keep the brand connected.Driven by a passion for creating partnerships and campaigns that not only resonate, but deliver real, measurable results.
EDUCATION
Alsta Folkhogskola
Computer and Tourism Course
Rudbecksskolan
Economics and Business studies
London College of Fashion, University of the Arts London
Access Certificate, Fashion Business
The London Institute - London College of Printing
HND, Marketing & Advertising
SKILLS
ABOUT LISA BUCHAN
Brand partnerships and talent specialist with 20+ years creating culturally relevant campaigns that drive genuine engagement.As founder and CEO of Cirkel London, I help brands connect with talent in ways that feel authentic and lasting – from spotting rising stars before they break through to securing partnerships with global icons like Idris Elba, Jane Fonda, and Zlatan Ibrahimović.My approach goes beyond traditional endorsements. My focus is on insight-led partnerships that align with brand values and resonate with audiences, whether that\'s a 6-month campaign or a multi-year collaboration.What I do:• Brand partnership strategy & execution• Talent casting, procurement & management• Influencer marketing & cultural activations• Campaign development across PR, content & eventsRecent work: Leading partnership strategy for H&M Move and supporting various lifestyle, fashion, and FMCG brands across entertainment and sport.I believe the best partnerships happen when creativity meets cultural insight. If you\'re looking to create something that goes beyond the usual playbook, feel free to get in touch!
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