Lisa Brikowski
Leader in Digital Marketing and Marketing Operations
- Role
- Marketing Manager at Paradigm
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Lisa Brikowski
Experienced Senior Marketing Manager with a demonstrated history in Search Engine Optimization (SEO), Ecommerce, Website Management, Lead Generation and Leadership.Specialties: Email Marketing (Hubspot, Pardot, MailChimp), Google Analytics, SEM, SEO, PPC, GoogleAds, Social Media, Salesforce
Experience
Marketing Manager
Apr 2024 — Present
Specializing in digital marketing and marketing operations to streamline marketing efforts, enhance engagement, and maximize ROI. Expertise in bridging the gap between marketing strategy and technology, ensuring seamless operations and data-driven decision-making.Digital Marketing & Campaign Execution – Development and optimization of multi-channel marketing campaigns, leveraging email, social media, paid media, SEO, and content marketing to drive brand awareness and lead generation.Marketing Operations & Automation – Management and optimization of marketing automation platforms (Pardot, Salesforce, GA4, Zapier, and other third-party tools) to enhance efficiency, streamline workflows, and improve lead nurturing.Salesforce Integrations & CRM Management – Seamless integration of marketing tools with Salesforce, enabling accurate lead tracking, attribution, and data-driven insights that align marketing efforts with sales goals.Performance Analytics & Reporting – Analysis of campaign performance, dashboard creation, and insights to refine strategies and improve conversion rates.
Education
University of Wisconsin-La Crosse
BS, Marketing
Université de Caen Basse- Normandie
Français
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