Lisa Bowker
- Role
- Director, Product Marketing & Customer Advocacy at Aprimo
- Location
- Colorado Springs, CO, US
- LinkedIn followers
- 500 followers
About Lisa Bowker
My professional career to date has been focused on driving operational excellence in…
Experience
Director, Product Marketing & Customer Advocacy
Jan 2021 — Present · CO, US
In my current role, I oversee critical elements of Aprimo’s go-to-market strategy that Product Marketing owns, in areas like strategic positioning, market positioning and messaging, feature launches, sales execution plays, competitive intelligence, thought leadership strategy, and persona development. My position is also specifically focused on further development of Customer Advocacy as a discipline within Aprimo, for the Product functional area and also cross-functionally with Marketing, Customer Experience, and Sales.
Education
The University of Texas at Austin
Bachelor of Science (BS), Electrical and Computer Engineering
1982 — 1986
Stanford University
Master of Science (MS), Engineering/Industrial Management
1990 — 1991
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