Lisa Bauerlein

About Lisa Bauerlein

Experienced results driven marketing professional proven to produce results through developing and executing marketing strategies. A winning team member of the Adobe Transformer Award 2022, Eloqua Markie 2012 Marketing Center of Excellence Award and the 2016 Best Digital Marketing Ecosystem; and expert in demand generation programs with a focus on account based marketing, analytics, lead development and lead scoring. Proficient in collaboration and project management with vendors and internal departments to execute comprehensive marketing campaigns and programs. Highly effective in communicating with management, vendors and internal departments to coordinate overall marketing efforts. Vast experience with Marketo, SalesForce, Adobe Marketing Cloud, Eloqua LinkedIn, Bombora, Demandbase and various data visualization tools such as Tableau. Strong marketing professional with a Bachelor of Business Administration (B.B.A.) focused in Marketing from Meredith College.

Experience

1. Worldwide Demand Automation Discipline Leader

   IBM

   Jan 2020 — Present · Morrisville, NC, US

   Leads strategic creation/optimization of marketing automation methodology and standardization• Driver of innovative, creative demand/expansion marketing and marketing automation solutions and change in the enterprise organization• Translates business requirements into actionable marketing campaigns• Analyzes, defines and documents requirements for campaign development, workflow, internal and external checks for marketing automation and email systems• Develops organized programs in marketing automations systems – nurtures, emails, landing pages, managing segmentation, records and campaigns • Present current and future MarTech roadmaps and value created to Performance Marketing Leaders • Manage all aspects of the Marketing Automation ecosystem that connects to MarTech stack and CRM systems• Lead Marketing Automation projects: including assigning work to Marketing Automation Specialist, off-shore resources and vendors, maintain budget while monitoring quality and managing stakeholder expectations• Execute campaign tactics to engage key audiences and build prospect and customer journeys for the global IBM businesses

Education

• Meredith College

  Bachelor of Business Administration (B.B.A.), Marketing

Skills

• Demand Generation
• Account Management
• Product Marketing
• Salesforce.com
• Sales Enablement
• Marketing Strategy
• Sales Operations
• Saas
• Strategy
• Business Development
• Management
• Marketing
• Lead Generation
• Strategic Partnerships
• Crm