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Lisa Barrett

Role
Branding & Packaging Manager at Meijer
Location
Grand Rapids, MI, US
LinkedIn followers
500 followers
OtherView LinkedIn profile

About Lisa Barrett

A passion for building brands and delivering impactful customer experiences, I specialize…

Experience

  1. Branding & Packaging Manager

    Meijer

    Sep 2018 — Present

    Oversee day to day operations, management, and execution of Meijer own brand packaging design across all categories. • Develop and direct branding initiatives, brand refreshes, and brand launches, in alignment with corporate goals relative to overall brand and Own Brand. • Manage packaging design, photography, and production budgets. • Lead Packaging Specialist team to support SKUs of design per fiscal year. • Manage external design and print production agencies, relationships, and budgets. • Oversee sustainable packaging goals across all categories, including How2Recycle program. • Collaborate with cross functional teams to ensure packaging meets objectives and legal/regulatory requirements.

Education

  • Grand Valley State University

    Bachelor of Science, Advertising & Public Relations, Minor: Writing

  • Grand Valley State University

    Master of Science, Communications

  • Ferris State University

    Master of Business Administration

  • Davenport University

    Certificate of Project Management

  • Ferris State University

    Advanced Studies Graduate Certificates: Leadership & Supervisory and Management Tools & Concepts

Skills

  • Press Releases
  • Email Marketing
  • Customer Service
  • Copywriting
  • Budgets
  • Social Media Marketing
  • Strategic Planning
  • Social Media
  • Brand Management
  • Casino Management
  • Event Management
  • Marketing Strategy
  • Marketing Management
  • Media Relations
  • Direct Mail
  • Newsletters
  • Casino
  • Marketing
  • Integrated Marketing
  • Direct Marketing
  • Social Networking
  • Brand Awareness
  • Brand Development
  • Public Relations
  • Marketing Communications
  • Budgeting
  • Advertising
  • Public Speaking
  • Event Planning

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Lisa Barrett — Branding & Packaging Manager at Meijer in Grand Rapids, MI, US | Unifers