Lisa Barr

About Lisa Barr

Resourceful advertising and marketing executive with a diverse creative background enabling me to develop marketing programs that are unique and successful. My marketing expertise spans multiple industries and affords me the ability to create programs that capitalize on the nuances inherent in both B2B and B2C industries. My professional career includes commercial photography, graphic design and art direction – I have balanced this creative skill set with marketing business acumen. This combination allows me to create highly effective programs that develop consumer awareness, increase brand recognition, drive sales and consistently deliver on business objectives.Specialties: Development of marketing strategies and implementation. Account management. Analyzing results. Development of effective websites.Traditional and digital/online media strategy.

Experience

1. VP Marketing, Pr & Creative Services

   Spirit Halloween

   Apr 2021 — Present · Egg Harbor Township, NJ, US

Education

• Art Institute of Fort Lauderdale

  Science of Photography

• Kaplan University

  Bachelor of Science (BS), Communications

• Rider University

  Marketing

Skills

• Management
• Retail
• B2b
• Direct Marketing
• Brand Awareness
• Email Marketing
• Advertising
• Fashion
• Online Advertising
• Public Relations
• Social Media Marketing
• Creative Strategy
• Graphic Design
• Account Management
• Press Releases
• Trade Shows
• Marketing Management
• New Business Development
• Marketing
• Budgets
• Direct Mail
• Strategic Planning
• Marketing Communications
• Integrated Marketing
• Creative Direction
• Photography
• Brand Development
• Digital Marketing
• Online Marketing
• Brand Management
• Packaging
• Marketing Strategy
• Brochures
• Social Media
• Art Direction