Lisa Smith
- Role
- Director, Customer Marketing and Sales Operations at Califia Farms
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Lisa Smith
Brand marketing | customer marketing | shopper marketing | experiential…
Experience
Director, Customer Marketing and Sales Operations
May 2021 — Present
Responsible for developing channel-specific trade promotion and customer development strategies. Serves as the key point of contact between Executive Leadership, Marketing, Operations, Finance, and Field Sales teams to ensure streamlined communications and achievement of key field sales objectives – volume, profit, and trade investments. Responsible for providing sales insights and analysis, developing go-to-market strategies, creating 4P’s direction (MAPS), KPI tracking, and working across multiple departments to create sales materials for new product introductions.\\\\n\\\\n
Education
California State University, Fullerton
BA, Communications, Public Relations
Skills
- Data Analysis
- Leadership
- Social Media
- Training
- Account Management
- Sales
- Social Media Marketing
- Strategy
- Customer Insight
- Market Research
- Trade Shows
- Market Planning
- Entertainment
- Digital Marketing
- Relationship Marketing
- Management
- Marketing Strategy
- Advertising
- Event Management
- Marketing
- Integrated Marketing
- Social Networking
- Brand Awareness
- Public Relations
- Sponsorship
- Brand Management
- Customer Service
- Strategic Planning
- Brand Development
- Online Advertising
- Event Planning
- Marketing Management
- Budgeting
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