Lisa Arnseth

About Lisa Arnseth

My specialty is translating complex technology into clear messaging people actually understand and want to engage with.If I cut right to the bone to describe myself: I\'m really into writing. But if you\'re scanning for the professional phrasing, I\'ll say the following with full confidence: I\'m an agile, professional storyteller specializing in content marketing and strategy, copywriting, digital marketing, PR, B2B journalism, editorial management, social media and scriptwriting. I love to learn new processes, technologies, and skills, and toggle between multiple projects with accuracy and clarity. I\'m also a skilled editor and content strategist passionate about writing. I really love to work with others, helping craft polished pieces everyone\'s proud to share and drive real results in lead generation and long-term retention. I need to work at organizations with optimistic values; the ones dedicated to making the world a better place, driving innovation and change. I\'ve got a strong desire to help make our world healthier through positive, progressive work! To that end, I\'d love to be even more involved in social/DEI issues, healthcare, education, climate/environmental sustainability, mental health and well-being, human rights, and animal conservation. I genuinely admire the forward-thinking disruptors working to solve real-world challenges.Overall, I strive to bring kindness and a positive attitude to the table in all that I do, and firmly believe anything can be accomplished if you remain open-minded and keep a sense of humor in your pocket at all times. Areas of expertise: Content marketing, supply chain management/logistics, DEI initiatives, PR, SaaS marketing, recruitment marketing, digital health, wellness, mental health, digestive disease, real estate, marketing (associations/SBEs), sustainability, app/virtual care, scriptwriting, animal issues, social responsibility, social activism.

Experience

1. Senior Content Marketing Manager

   Easy Metrics Inc

   Feb 2025 — Present · Bellevue, WA, US

   Content lead and strategy manager - overseeing marketing content development and copywriting. Strong focus on Demand Gen, Events, and Content Syndication content. Develop, brainstorm, and coordinate all writing for thought leadership content for senior leadership, including webinar and presentation abstracts and promotional communications.Writing, editing, and optimizing content with the use of ChatGPT/AI tools including training brand voice custom GPT. Manage freelance/contract copywriter, including budget and invoicing.Conceptualized and developed four new content Playbooks in 2025, with one performing as most-downloaded asset of the year in an email nurture campaign.Content lead for 2026 website redesign, collaborating closely with the Product team to align all platform features, solutions, and key messaging.

Education

• Monmouth University

  Bachelors, Communications, Radio and TV Production

  1993 — 1997

• Middletown North High School

  Graduate

  1989 — 1993

Skills

• Non-Profits
• Management
• Brochures
• Research
• Marketing Communications
• Facebook
• Teaching
• Event Management
• Publishing
• Creative Direction
• Online Marketing
• Content Development
• Social Networking
• Blogging
• Volunteering
• Feature Articles
• Online Publishing
• Short Stories
• Humorist
• Corporate Communications
• Public Speaking
• Market Research
• Animal Behavior
• Books
• Content Management
• Publications
• Copy Editing
• Marketing
• Press Releases
• Magazines
• Leadership
• Creative Writing
• Direct Mail
• Animal Welfare
• Email Marketing
• Fiction
• Strategy
• Photography
• Science Fiction
• Editorial