Lisa Thompson

Senior Product Marketing Manager @Paycor

Raleigh, NC, US

Serve as the business owner for assigned Paycor products, leading cross-functional collaboration across Product, Engineering, Sales, Marketing, Customer Success, and Learning to drive success throughout the product lifecycle.•Develop and execute go-to-market strategies, including product positioning, pricing, bundling, and launch plans, to accelerate product adoption and revenue growth.•Conduct market research and build user personas to inform product strategy and enhance messaging for key buyer segments.•Create compelling product narratives and sales enablement tools that empower sellers to differentiate Paycor’s offerings and win in competitive markets.•Lead internal product training and deliver webinars for customers, prospects, and partners to deepen engagement and understanding of product value.•Monitor product performance through scorecards, analyze KPIs, and communicate insights to stakeholders to identify opportunities for improvement.•Partner with Product and Sales Operations to conduct win/loss analyses, gather stakeholder feedback, and influence roadmap decisions.•Advocate for user needs and competitive positioning, acting as a subject matter expert to shape product strategy and ensure alignment with market demands.•Build consensus across cross-functional leadership to secure buy-in for strategic initiatives, independently lead high-impact projects from concept to execution, and consistently deliver results in fast-paced, deadline-driven environments.