Liridona Lily Malota

About Liridona Lily Malota

As a versatile and results-driven Content & Growth Marketing Manager at Pathstream, I specialize in driving engagement and B2B success through strategic content initiatives. With a diverse background spanning EdTech, Energy, and Property Management, I bring a unique perspective to every project I undertake.Throughout my career, I\'ve honed my ability to create compelling content that not only resonates with target audiences but also drives measurable business growth. My expertise lies in developing and executing content strategies that enhance brand voice, boost social media engagement, drive demand generation, and support business development goals.At Pathstream, I lead the charge in slicing and dicing our thought leadership pieces, managing ad and social media campaigns, building out ABM strategies, working to launch conferences and expos, and developing comprehensive content plans that align with our company\'s objectives. My content consistently converts, significantly contributing to our demand-generation efforts. I am passionate about leveraging content to bridge gaps, foster connections, and create meaningful experiences for our audience.

Experience

1. Senior Marketing Manager

   Pathstream

   Mar 2024 — Present

Education

• John Cabot University

  Bachelor of Arts (B.A.), Political Science and Government

  2009 — 2013

• New York University

  Master of Arts - MA, International Relations and Affairs

  2014 — 2016