Lira Liu
Seller Education & Communication Manager Tiktok Shop Eu (De, IT, Fr, Es) @TikTok
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WORK HISTORY
Seller Education & Communication Manager Tiktok Shop Eu (De, IT, Fr, Es) @TikTok
Lead seller education, communication, and community programs across four EU markets to drive seller activation, retention, and GMV growth.Scaled the TikTok Shop Seller Community from 1K to 3K members in two months (+200% QoQ).Designed and launched tier-based lifecycle programs (T0–T2) improving early-stage activation by 35% WoW.Developed the Foundation Boot Camp to boost listing quality, content output, and paid ad adoption, resulting in 28% higher post-program GMV.Managed and optimized seven outreach channels to increase engagement CTR by 18%.Led localization and campaign content strategy across DE, IT, FR, and ES in collaboration with Product, Policy, and Marketing teams.Built dashboards to track education impact and T1+ growth across cohorts.
EDUCATION
Imperial College London
MSc Strategic Marketing programme
Universidad Autónoma de Madrid
Bachelor's degree, Tourism and Travel Services Management
ABOUT LIRA LIU
I am a trilingual and results-driven professional with a background in Hospitality and…
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