Lira D.
Seasoned Professional | Project & Change Management | Leadership & Strategy | Data-Driven Results
- Role
- Senior Director of Events at MTN Global
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Lira D.
I am a versatile, outcome-driven professional with over 10 years of experience in planning, project management, logistics, forecasting, policy development, and team leadership. My background spans hospitality, operations, events, sales, food & beverage, and customer service roles across the U.S, Puerto Rico, and Spain, with a focus on both full-service and luxury properties.As a critical thinker and data-driven storyteller, I excel at translating complex data into actionable insights that drive impactful change. From project and change management to strategic planning and relationship building, I thrive in dynamic environments where my adaptability and hands-on approach can make a difference.I am passionate about leading teams, fostering collaboration, and developing innovative solutions that result in meaningful outcomes. My commitment to continuous learning and growth allows me to navigate change with confidence and deliver results that exceed expectations.Key Strengths:* Leadership and team coaching* Project, logistics, and change management* Data-driven strategic planning* Problem-solving and conflict resolution* Relationship-building and account management* Effective communication and organizational flexibilityNotable Achievements:* Contributed to four successful openings, developing sales/marketing strategies, policies, and onboarding 250+ associates* Implemented a forecasting system leading to a 9% increase in profit margins and 14% rise in average check values* Boosted customer satisfaction scores by 13 points through comprehensive event-phase metrics* Led change management during the Starwood to Marriott transition, ensuring seamless integration and maintaining client satisfaction* Coached 25+ managers, resulting in 25% promotions and increased team performanceContact me at l••••••••@gmail.com
Experience
Senior Director of Events
Oct 2025 — Present · Miami-Fort Lauderdale, FL, US
Education
Universidad de Puerto Rico
Bachelor’s Degree
ESADE Business School
Master’s Degree
Universidad de Puerto Rico
Bachelor's degree
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