Lipsio Carvalho
Director, Ecommerce and Non-travel Rewards - Air Miles Program @BMO
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WORK HISTORY
Director, Ecommerce and Non-travel Rewards - Air Miles Program @BMO
Toronto, ON, CA
EDUCATION
The Creative Circus
Postgraduate Degree, Art Direction
Landmark
Advanced Program
UNICURITIBA
Bachelor of Commerce - BCom, Advertising
Landmark
Forum Landmark
FAE Centro Universitário
Postgraduate Degree, Business Administration and Management, General
University of California, Berkeley
Postgraduate Degree, Marketing
Pontifícia Universidade Católica do Paraná
Master's degree, Consumer Behaviour
SKILLS
ABOUT LIPSIO CARVALHO
With over 20 years of global marketing experience—and over 10 years specializing in loyalty, retail and eCommerce across three countries—I am a growth-focused executive who leads high-performing teams to deliver measurable, customer-centric results. Currently serving as Director of eCommerce & Non-Travel Rewards at BMO, I oversee the AIR MILES Rewards portfolio—Canada’s most beloved loyalty program—now part of the country’s fastest-growing bank.My leadership is anchored in building agile, collaborative teams that scale loyalty and eCommerce ecosystems, drive digital engagement, and deliver sustainable growth. I lead end-to-end ownership of a SKU merchandise and digital rewards catalogue, serving over 11 million collectors with seamless digital experiences and data-driven personalization.Core strengths include digital transformation, team leadership, customer loyalty strategy, creative direction, and omnichannel performance marketing. I am also committed to developing future talent, mentoring entrepreneurs and students in digital marketing, media strategy, and analytics.I thrive on solving complex business challenges with creativity, empathy, and a performance mindset—empowering teams and brands to evolve, grow, and win.
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