Lipsa Shastry

Content: Strategy | Copy - Budweiser India

Role
Content at AB InBev GCC India
Location
Bengaluru, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Lipsa Shastry

Having an aggregate of 5 years of work experience in the marketing industry (AB InBev, Dentsu Worldwide, BYJU\'S, and Hidesign India Pvt. Ltd), I have developed expertise in product branding, content strategy, copywriting, and influencer marketing. The way a brand tells a story via its communication mix has always intrigued me. Having graduated with a degree in Master of Business Administration (Marketing) and Bachelor of Media Studies (Advertising), the significance of communication has always been intrinsic to me.Brand management, content, copywriting, and advertising are what I am truly passionate about. I start my day with music that makes my heart skip-a-beat. Biryani is my first love. And when I am not on a pursuit to make heads turn with some serious work for my employer, I am immersed in a spectrum of illustrations, destinations that satiate my pastel palette, or caught up in a web of Jeffrey Archer\'s unpredictable revelations. And, what keeps me moving? Freddy Birdy\'s content, content that makes me feel like a welcomed outsider.

Experience

  1. Content

    AB InBev GCC India

    Oct 2022 — Present

Education

  • Symbiosis Institute of Business Management, Hyderabad

    Masters in Business Administration

    2018 — 2020

  • Symbiosis Centre for Media & Communication (SCMC)

    Bachelor in Media Studies

    2013 — 2016

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Lipsa Shastry — Content at AB InBev GCC India in Bengaluru, IN | Unifers