Liping H.

About Liping H.

Tech-savvy, digitally curious partnerships account manager with 8+ years of experience in affiliate marketing (publisher, advertiser and network platforms), in-app mobile advertising (CPA, CPE, CPI, CPC), and workforce development within enterprise, mid-market, startup and nonprofit organizations. I\'m guided by my curiosity to develop new relationships, leverage technical tools, and a mission to always be learning wherever I go.

Experience

1. Senior Growth Partnerships Manager

   Unity

   Jul 2023 — Present · San Francisco, CA, US

   Offerwall Brand Partnerships (Advertiser Demand)•Serve as global point-of-contact for all brand, affiliate and CPA offerwall business, exceeding revenue targets while cultivating and maintaining strong relationships with advertisers, agencies and networks•Perform deep dive analysis on account deliverables, and communicating regularly with clients on actionable performance opportunities•Act as internal liaison for finance, marketing, BI, operations, product, and legal to advocate for solutions that deliver incremental business outcomes•Collaborate with cross-functional teams to support and optimize key accounts, ensuring client KPIs are met to maximize account renewals•Develop and present client-facing materials, including QBR decks, case studies, and presentations to drive business development efforts by effectively educating and upselling partners•Own and drive the adoption of team projects to improve ads campaign processes, product improvements and/or strategic initiatives•Maintain and schedule ad delivery for campaigns using Tapjoy\'s proprietary ad server, optimizing ad sets to ensure full delivery•Manage all post sales activity for strategic accounts, including: integration, troubleshooting, trafficking, optimization and campaign revisions•Lead trainings on CPA offerwall ad business, providing industry best practices for internal account teams and Grow Ads leadership•Mitigate discrepant and fraudulent traffic by analyzing network and client data, leveraging risk tools to minimize downward impact•Regularly prospect opportunities through affiliate network platforms (CJ Affiliate, Impact Radius, AWIN, ShareASale, Partnerize, Rakuten, Everflow) to drive new business launches

Education

• Linnaeus University

  Bachelor’s Degree, Business Marketing

• COOP Careers Fellowship

  Certificate of Completion, Cohort 33 (Spring 2018)

  2018 — 2018

• San Francisco State University, Lam Family College of Business

  Bachelor's Degree, Business Administration, Concentration in Marketing

Skills

• News Writing
• Qualitative Interviews
• Correlation Matrices
• Quantitative Research
• Blogging
• Vlookup
• Customer Acquisition
• Research
• Newspaper Design
• Social Media
• Microsoft Office
• Cascading Style Sheets (Css)
• Spreadsheets
• Feature Articles
• Z-Testing
• Copywriting
• Microsoft Powerpoint
• Pivot Tables
• Google Adwords
• Indesign
• Search Engine Optimization (SEO)
• Microsoft Excel
• Google Analytics
• Photoshop
• Digital Marketing
• Leadership
• Public Speaking
• Fundraising
• Creative Pitching
• Teamwork
• Html5
• Qualtrics
• SEO
• Google Docs